#236: SEO & AEO Strategy to Drive Pipeline in 90 Days - Sam Dunning

In this video, Sam from Breaking B2B and I get into what B2B SEO and AI search actually look like in 2026, and how you can pull pipeline in just 90 days without overcomplicating the whole thing.

We cover:

→ Why doing SEO and AI search alone makes life way harder, especially for higher ticket B2B

→ How buyers now search inside LLMs with their exact persona, problem, company size and budget

→ Why positioning and controlling your own narrative matters more now than it ever did

→ The page structures that get snapped up by AI search, like TLDRs, why trust us sections and tables

→ Backlinks, brand mentions and value exchanges, plus what listicle placements actually cost

If you are a B2B marketer or founder who's tired of panicking about AI search and wants a clear, no nonsense way to show up in ChatGPT, Claude and Google when buyers are ready to buy.

Tune in and learn:

→ Why your own website should be your foundation before chasing backlinks and PR

→ How to nail every way someone searches for your offer when they're in the buying window

→ Why hiding your pricing lets Reddit tell your story for you, and what to do instead