The Benefits Playbook

← The Benefits Playbook22 jul 2025 · 40 min

Resist the “Easy Button”: Why Pushing for More Leads to Better Benefits with Sara Richards, Director of Benefits at Red Bull

Resist the “Easy Button”: Why Pushing for More Leads to Better Benefits with Sara Richards, Director of Benefits at Red Bull22 jul 202540 min

This episode features an interview with Sara Richards, Director of Benefits at Red Bull. With experience spanning the consulting, TPA, and in-house side of benefits, Sara’s experience gives her a unique perspective around what’s possible when it comes to developing and administering customized health and welfare solutions.

In this episode, Kirk and Sara explore strategies for simplifying and effectively communicating benefits, the practical implementation of point solutions, and utilizing AI to improve employee engagement and fraud prevention.