The Best Ever CRE Show

← The Best Ever CRE Show31 aug · 51 min

Hidden Advantage Behind Growing While Others Are Afraid ft. Keith Wasserman

Hidden Advantage Behind Growing While Others Are Afraid ft. Keith Wasserman31 aug51 min

Richard McGirr talks with Keith about scaling teams, paying for top-tier talent, and tightening internal controls so the business stays lean but not blind. He explains why self-storage has worked for him, why mobile home parks were attractive but hard to scale, and how his firm approaches 1031 exchange money, tenant-in-common structures, and investor communication in a tougher fundraising environment.

This episode matters because the old playbook no longer works. In a market where the gap between winners and losers keeps widening, operators who understand capital, patience, and asset quality have a major edge. Keith’s perspective is especially valuable if you are navigating a downturn, sitting on dry powder, or trying to decide whether to hold, sell, or move up in quality.

Keith Wasserman

Co-Founder & Managing Partner of Gelt Ventures

Based in:

Los Angeles Metropolitan Area

Where to find them:

https://www.linkedin.com/in/kewasserman

https://www.geltventurepartners.com/

For more information, visit https://superhuman.com/.

Podcast production done by⁠ ⁠Outlier Audio⁠.

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