E070: DT Mindset & Process – Unlocking Big Growth with Design Principles

Clark Kellogg is a renowned design thinker, architect, and co-founder of Berkeley Innovation Group. With decades of experience in architecture, teaching and business strategy, Clark has pioneered bringing design thinking mindsets and processes to organizations and business schools. In this conversation, Clark unpacks the evolution of design thinking, what makes it so powerful and how leaders can apply it to drive meaningful innovation.

In this episode, we explore:

(00:00) Design thinking over technical skills

(05:23) Beyond buildings: the birth of design thinking

(11:41) Embracing vulnerability and empathy

(18:03) Human ingenuity vs AI creativity

(22:50) Are we asking the right question

(27:23) Importance of user feedback

(33:43) Research beyond people to materials

(43:07) Reframing questions for better solutions

(46:25) Ideation without self-censorship

(52:17) Iterative prototyping for market readiness