This Is What Bitcoin Adoption Actually Looks Like | Will Reeves #220

<p>A fast food chain integrated Bitcoin payments in a matter of weeks, and same-store sales went up 10%. That’s not a marketing stunt. That’s the flywheel starting to turn.</p><p><br></p><p>Will Reeves, CEO of Fold, joins Jordan to break down what Bitcoin adoption actually looks like for businesses right now — and why the companies moving early are building advantages that will be almost impossible to close later.</p><p><br></p><p>🇬🇧 Join the UK Bitcoin Business Network here:</p><p>https://bitcoincollective.co/bbn/</p><p><br></p><p>CONTACT JORDAN:</p><p>X: https://x.com/JayW132</p><p>LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/</p><p>Email: hello@bitcoincollective.co</p><p><br></p><p>CONTACT WILL:</p><p>LinkedIn: https://www.linkedin.com/in/will-reeves/</p><p>Website: https://x.com/willreeves</p><p><br></p><p>TIMESTAMPS</p><p>00:00 Intro — Every Business Activity Should Earn You Bitcoin</p><p>01:00 What Is Fold and How Does It Work?</p><p>06:00 Bitcoin Rewards — Meeting People Where They Are</p><p>10:00 Why Most People Get Into Bitcoin Through Skin in the Game</p><p>15:00 Will’s Personal Bitcoin Origin Story</p><p>20:30 Fold for Business — How It Started</p><p>24:00 The Steak and Shake Bitcoin Bonus Programme</p><p>28:00 Will Businesses Start Rewarding Customers in Bitcoin?</p><p>32:00 Why the Infrastructure Flywheel Is Finally Ready</p><p>36:30 The Supply Chain Effect — Bitcoin Daisy-Chaining Through Industries</p><p>46:00 Fold Is Not a Bitcoin Treasury Company — Here’s Why</p><p>49:30 “Bitcoin Is Not the Goal. The Life It Enables Is.”</p><p>54:00 What’s Coming Next for Fold and Bitcoin Business Adoption</p><p><br></p><p>READ OUR NEWSLETTER:</p><p>https://newsletter.bitcoincollective.co/</p><p><br></p><p>LISTEN / SUBSCRIBE:</p><p>Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eec</p><p>Apple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613</p><p>Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWN</p><p>YouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1</p><p><br></p><p>All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.</p><p><br></p><p>⸻</p><p><br></p><p>EDITED BY JAMES PEARCE</p><p>LinkedIn: https://www.linkedin.com/in/james-pearcesf/</p><p><br></p><p>Available now on YouTube and all major podcast platforms.</p>