The Washington Post's Playbook for Building Trust (Without AI)

Season 4 of The Boost kicks off with Dennis Quinn, Head of Creative Strategy at WP Creative Group at The Washington Post. The Boost is presented by Grommet and Affiliate Summit. Get your tickets to Affiliate Summit East here: https://www.affiliatesummit.com/east And use code BOOST15 to save 15%! In this episode, host Greg Rollett and Dennis break down how publishers and brands can build trust in a world flooded with generic AI content. They talk about why first-person storytelling i...