Ep 103: What's the COST of waiting with Sara Connell

In this episode of The Boutique CEO Podcast, Christine Williams sits down with longtime friend, mentor, book coach, and thought leadership expert Sarah Connell for a powerful conversation about what happens when women stop waiting for the perfect time and start taking action on the dreams, businesses, books, and missions they know they are meant to pursue.

Sarah shares her deeply personal journey from believing she wasn't capable of becoming a writer to experiencing a life-changing health crisis that ultimately brought her back to her purpose. After discovering a book that helped change the trajectory of her life, she made a commitment to use storytelling and thought leadership to help other women get their messages into the world. Today, her mission extends far beyond writing books. She helps women build movements, step onto bigger stages, share their expertise, and importantly, monetize their missions.

Together, Christine and Sarah explore one of the biggest barriers they see holding women back: waiting. Waiting until there is more money, more time, more confidence, or until life feels easier. They unpack why waiting can provide temporary relief from fear while quietly costing you opportunities, income, impact, and momentum.

Through candid stories from their own entrepreneurial journeys, Christine and Sarah reveal why resourcefulness can be more powerful than having all the resources upfront. They challenge you to stop asking whether you can take the next step and instead ask, "How could I?" If there's something in your life or business you've been telling yourself you'll do "when..." this episode is your invitation to reconsider what waiting may really be costing you.

What You'll Learn:

Why waiting costs more than you realize: Sarah explains why postponing an aligned opportunity isn't simply delaying something for a few months. There is a compounding effect. The book you don't write, the program you don't join, the person you don't hire, or the opportunity you don't pursue can also delay all the relationships, income, visibility, and opportunities that could have resulted from taking action today.

How to shift from focusing on cost to focusing on opportunity: Discover how looking only at what an investment will cost can keep you trapped in fear and scarcity. Sarah encourages you to consider what an opportunity could create instead. What time could it free up? What doors could it open? What could you earn, learn, build, or become as a result of saying yes?

Why resourcefulness can matter more than resources: Christine and Sarah share personal stories of making significant investments before they could clearly see how everything would work out. Their experiences demonstrate how commitment can unlock creativity and resourcefulness. Instead of waiting for the money, time, or confidence to appear first, they encourage you to ask a more empowering question: "How could I make this possible?"

Guest Bio:

Sarah Connell is a bestselling author, book coach, mentor, speaker, and thought leadership expert who helps mission-driven women turn their ideas, expertise, and lived experiences into books, movements, and thriving businesses.

After experiencing firsthand the life-changing power of one woman's story, Sarah committed herself to helping other women get their messages into the hearts and hands of the people who need them. Her work goes beyond simply helping women write books. She supports coaches, experts, entrepreneurs, and emerging thought leaders in building visibility, creating communities, stepping onto bigger stages, and developing platforms that amplify their impact.

At the heart of Sarah's work is the belief that women should not have to choose between purpose and prosperity. She is passionate about helping women monetize their mission, become prospering thought leaders, and create meaningful impact while building abundant businesses.