Trinny Woodall: How I built a beauty empire in my 50s

How did Trinny Woodall build cosmetics brand Trinny London into a multimillion-pound British business? Hannah Prevett speaks to the founder about reinvention.

Few people understand business reinvention quite like Trinny Woodall. Best known for her hit television career, Trinny Woodall launched her cosmetics enterprise Trinny London from her own home in 2017 at age 53. In this episode of The Business, we explore how she navigated fundraising hurdles, targeted the over-40s skincare market, and established a major force in UK retail trends.

Trinny Woodall reveals the corporate strategy behind building her beauty brand from scratch, her non-negotiables in hiring, and why establishing a support network of female founders was crucial to her success in entrepreneurship.

"You need to really build a network of other female founders so that you feel you have women at the same place as you with the same struggles," Woodall says. "Because it's important to sense-check your thought process against somebody who is in a very similar position to you."

Guest:

Trinny Woodall, founder and CEO of Trinny London

Presenter:

Hannah Prevett, associate business editor, The Sunday Times

Producer: Hope Federico

Executive Producer: Miriam Hall and Emily Leahy

Video Producer: Bronwen Latham

Get in touch: thebusiness@thetimes.com