
← The C-Suite Framework20 jan · 38 min
How to… escape The Money Trap with Alok Sama
Money doesn't give you control — perspective does. Former SoftBank CFO and bestselling author Alok Sharma joins The C-Suite Framework to unpack what really happens inside financial bubbles, how AI is quietly reshaping white-collar work, and why the biggest career breakthroughs often arrive disguised as failure.
Drawing on his experience leading multi-billion-dollar deals at SoftBank, overseeing the acquisition of ARM Holdings, and navigating extreme wealth and pressure, Alok reflects on decision-making under uncertainty, operational leadership, and the human cost of success.
You'll learn how to:
Shift perspective when navigating bubbles and market hype
Recognise when leverage, not valuation, creates real risk
Understand how AI is already displacing white-collar roles
Prepare for career inflection points disguised as setbacks
Balance operational execution with long-term vision
Make better decisions by knowing your own cognitive limits
About Alok:
Alok Sama is the author of the bestselling literary memoir The Money Trap: Lost Illusions Inside the Tech Bubble. He serves as a Senior Advisor to Warburg Pincus LLC, chairs the Advisory Board for Valhalla Ventures and is a director of Baer Capital Partners.
He was formerly President & CFO of SoftBank Group International ("SBGI") and Chief Strategy Officer for SoftBank Group ("SBG"). While at SoftBank, Alok led the $59bn merger of Sprint and T-Mobile, the $34bn acquisition of ARM Holdings Plc, the $10bn disposition of SoftBank's stake in Alibaba Group Holding, among many other deals.