127 | Ryan Jenks: The Business Behind HowNOT2 - Breaking Gear, Climbing Retail, & Product Development

December 19th, 2022; the last time Ryan Jenks and I sat down for TCM episode 29. Now nearly four years and almost 100 episodes later, we sit down again; evolved humans with new projects, new lives, and the same sense of obsession over what we're building. I flew out to Ryan's hometown in Washington with all my studio equipment to record this conversation in person at the HowNOT2 headquarters. Since we last spoke, Ryan has built HowNOT2 into a real business — an online retail store with a phys...