
← The Confident Coaching Podcast11 mrt · 14 min
if you don't *love* selling fat loss
<p>Many coaches come to me because they've reached a point where selling fat loss no longer feels aligned… but they also aren’t sure how to clearly communicate what their coaching actually helps clients achieve. </p><p>In this episode, we break down the concept of a <strong>program promise</strong> and why it’s the missing link between your coaching philosophy and your marketing message.</p><p>In this episode, we cover:</p><p>• What a <strong>program promise</strong> actually is (and what it’s not)<br>• The difference between <strong>tangible outcomes and emotional outcomes</strong> in your messaging<br>• Why terms like <em>food freedom</em> or <em>relationship with food</em> might confuse potential clients<br>• How unclear messaging creates <strong>expectation mismatches</strong> with new clients<br>• A simple exercise to help you identify the <strong>visible changes your clients experience after coaching</strong></p><p><br></p><p><strong>Interest list for the Confident Coaching Pathway: </strong><a href="https://bitesize.kit.com/pathwaywaitlist">https://bitesize.kit.com/ccpapril</a></p><p>Weekly coaching tips in your inbox:<br><a href="" target="_new" rel="noopener">https://bitesize.ck.page/coach</a></p><p>Send me a DM on Instagram: <a href="https://www.instagram.com/bitesizenutri">https://www.instagram.com/bitesizenutri</a></p><p><br></p>