
← The Copywriting Podcast27 aug · 54 min
If You Don’t Understand Hooks, You Don't Understand Ads
<p><a href="https://www.youtube.com/watch?v=t0CIwvQnVqg"><u>https://www.youtube.com/watch?v=t0CIwvQnVqg</u></a></p><p>[Masterclass] How I close Creative Strategy clients:</p><p><br></p><p>In this episode with Fotis Chatzinicolaou, we go over…</p><p><br></p><ul><li><p>The 80/20 hook principle behind million-dollar ads</p><p><br></p></li></ul><ul><li><p>Why doom scrolling is one of the best research tools in creative strategy</p><p><br></p></li></ul><ul><li><p>How one ad generated $1 million for a "hard mode" brand</p><p><br></p></li></ul><ul><li><p>How smart brands buy back their strategist's time</p><p><br></p></li></ul><ul><li><p>And much more…</p><p><br></p></li></ul><p>If you want to start building ads that actually make brands money…</p><p><br></p><p>This video is for you.</p><p><br></p><p>Enjoy.</p><p><br></p><p>-------------------------------</p><p>When you're ready for the next level...</p><p><br></p><p>Get my proven copywriting systems (that have generated hundreds of millions) here:</p><p><a href="https://www.skool.com/copysystems/about"><u>https://www.skool.com/copysystems/about</u></a></p><p><br></p><p>Apply for the world's #1 copywriting mastermind here (successful copywriters only):</p><p><a href="https://www.copydojo.com"><u>https://www.CopyDojo.com</u></a></p><p><br></p><p>Join my private email newsletter:</p><p><a href="https://list.copywriting.org"><u>https://list.copywriting.org</u></a></p><p><br></p>