The New Rules of Commerce Media: Winning in an Agentic AI World (Melissa Burdick, Co-founder & President of Pacvue)

<p><br /></p><p><br /></p><p><br /></p><p>What has changed most in commerce media, and what should brands and retailers be paying attention to right now?</p><p>With the pace of change accelerating so quickly, how should brands and retailers think about staying ahead?</p><p>As consumers increasingly use LLMs and conversational AI for product discovery, how should brands think about ranking and showing up organically—not just through paid media?</p><p>What are one or two things you’re seeing brands and retailers get wrong right now?</p><p>How should brands think about authoritative product content as AI and LLMs increasingly influence what consumers see and believe about their products?</p><p><br /></p><p><br /></p>