Back to the Fundamentals: The New Rules of Sustainable CPG Growth (Andrea Bielli, Founder & Managing Partner at Sevendots)

<p>What are the fundamentals that brands need to get right first in order to create sustainable growth?</p><p>Why does penetration matter so much, and what are companies getting wrong when they focus too heavily on pricing or short-term growth levers?</p><p>How should brands rethink category definitions and their value propositions around consumer needs rather than the way the industry has historically defined them?</p><p>How should leaders think about the balance between price and volume and getting back to true volume growth?<br /> What does that mean for national brands, and how important will meaningful differentiation and innovation be in creating long-term sustainable value?</p>