The Create Unknown

← The Create Unknown10 jul · 1 u 05 min

Reshaping Sports Journalism w/ Grant Cohn

Reshaping Sports Journalism w/ Grant Cohn10 jul1 u 05 min

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This week we’re joined by longtime 49ers reporter Grant Cohn to talk about the changing world of sports media. We dive into how he went from traditional newspapers to building a thriving YouTube career, why independent journalism is reshaping the industry, and what it takes to cover one of the NFL’s biggest teams. This leaves us wondering, is the future of sports reporting with newspapers...or with individual creators?

Along the way, we break down the bizarre saga of Brandon Aiyuk, discuss the importance of maintaining journalistic integrity over insider access, and hear Grant’s perspective on covering both players and coaches, as well as the pressures that come with having a large audience. We also get into the realities of modern sports reporting, what aspiring journalists should focus on today, and what exactly changed in the media landscape over the last decade.

Plus, we settle an important debate about Bay Area burritos, swap stories about NFL stadiums, and hear some behind-the-scenes moments from Grant himself.

Big thanks to our patrons, we’ll be back next week!

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