Do you have "Emma Grede Disease"? Unpacking founder culture's biggest myth.

"Emma Grede disease" is TikTok's new shorthand for our collective obsession with founder culture - the private jets, the polished business profile, the highlight reel version of building something from nothing. This week, Soph and Emma unpack where the term came from and whether it holds up, using Grede's Start With Yourself as the springboard for a wider conversation about what success in business actually requires: the trade-offs, the years of unseen graft, and why the aesthetic of success is so often mistaken for the substance of it. They cover the rise of the creator economy and Time's 100 Creators list, why personal brand has become a career asset in itself, the case for staying employed longer in your 20s to build skills before going out alone, and why women get punished for failing publicly in a way men rarely are.

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Credits:

Hosts: Sophie Hallwright & Vic Harris

Guest: Emma-Louise Boynton

Producer: Emily Rigby

Editor: Kate Callaghan

Social & Digital Manager: Lucy Munro

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