60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)

#380 | Eight B2B marketers get two minutes each to pitch the single best marketing play they ran this year - and the crowd votes on who moves forward. Dave Gerhardt and Dasha Shakov hosts the second round of the Exit Five B2B Marketing Blitz, and this episode covers a lot of ground: updating old blog content to win AI search citations, turning product into research that got a company's CEO in front of Congress, an AI agent that rewrites website copy for different buyer personas, why LinkedIn articles are quietly dominating AI search results, scaling influencer marketing from a tiny four-creator pilot, a multi-channel brand campaign built around customer wins, and how one team turned a physical book into a 65x return on target accounts closed. Tune in to find out who makes it through to the second round, and who was ultimately crowned the Blitz MVP.

Timestamps

(00:00) - - The B2B marketing Blitz kicks off

(03:56) - - Turning sales, success, and support calls into content gold

(06:48) - - Updating old blog content to win AI search citations

(08:58) - - Using your own product to get your CEO in front of Congress

(11:09) - - An AI agent that rewrites content for different buyer personas

(15:38) - - Why LinkedIn articles are winning AI search citations

(17:49) - - Scaling influencer marketing from a tiny pilot to a full program

(20:18) - - A multi-channel brand campaign built around customer wins

(22:39) - - Turning a physical book into a 65x return on target accounts

(26:43) - - The exact AI workflow behind the content optimization play