Episode 104: Identity Crisis with Jonah Travis

<p>We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a cookieless digital landscape. Key themes include bridging tracking gaps between devices like CTV and mobile, and eliminating &quot;black space&quot; in data where 40% of traffic lacks identifiable markers. The discussion also addresses using on-page signals to distinguish high-value human consumers from AI-driven bot traffic to ensure ad quality.</p><p><strong>About Jonah Travis: </strong>Jonah Travis, Senior Director of Demand Partnerships, joined the team to solve industry-wide challenges like tracking on iPhones and cross-platform attribution. He has a background in programmatic, native, and search advertising from roles at companies such as FixU, AdMarketplace, and AdTheorent. Personally, he is a former college basketball player whose first job was delivering phone books in Minneapolis.</p><p><strong>About Intent IQ: </strong>Intent IQ is an identity solution pioneer with over 150 granted patents focused on connecting brands with audiences without using cookies. The company claims a 90% to 97% accuracy rate in cross-device identification by constantly validating probabilistic signals against a verified household graph. Originally publisher-focused, they are expanding into the demand side to provide advertisers with more informed, cross-platform solutions.</p><p>Discover more at <a href="https://www.intentiq.com/"><u>intentiq.com</u></a> </p>