The Donor-Driven Playbook: Engagement, Qualification, and Stewardship Done Right

Heart without execution remains aspirational … … and systems without heart won’t scale In Part 2 of this two-episode series, John Kundtz sits down with Greg Warner, CEO & Founder of MarketSmart, to discuss bridging “Start with the Heart” from philosophy into an operating system. Greg argues that most nonprofits are still running outdated, transaction-first fundraising playbooks. Measuring activity instead of building trust, surfacing intent, and earning the right to have a major-gift ...