What Patients Want: Choice, Care, and a Voice

What makes a great patient experience? It's more than a welcoming staff, convenient scheduling, or an efficient appointment. One of the most important questions may be: Did the patient have a meaningful voice in their own care?

On this episode of The Distinctive Dermatologist, Scott McKain explores why patient choice is an essential—and sometimes overlooked—part of the patient experience.

You'll hear directly from Mike, a skin cancer patient, about his experience and what mattered to him when considering treatment. Laura Billet of GentleCure shares insights about what patients expect from their interactions with dermatologists, while Adam Lefton of GentleCure examines what happens when patients are offered only the treatment their physician or practice provides.

Finally, Kerwin Brandt, CEO and co-founder of SkinCure Oncology, shares the remarkable patient experience that helped inspire the creation of the company—and explains why listening to what patients want can be more than the right thing to do. Happier, more engaged patients can become loyal advocates who generate positive reviews, referrals, and practice growth.

The central message is simple:

The best patient experience isn't created by deciding for the patient. It's created by caring enough to decide with the patient.

This is because the treatment conversation isn't separate from the patient experience. It is part of the patient experience.

Our thanks to the sponsor of The Distinctive Dermatologist, GentleCure, helping dermatology practices provide Image-Guided Superficial Radiation Therapy (IG-SRT) as a non-surgical treatment option for appropriate patients with non-melanoma skin cancer