From $300K to $600K in Just 12 Months: How Jenna Potter Doubled Her Photography Business and Took a Month Off

This episode is for you if you know business you have much more potential within you… but aren't sure how to get there.

You've built a successful business on your own. You're also wearing every hat, working evenings and weekends, and wondering how you'll ever take on bigger opportunities without sacrificing even more of yourself.

If that's you, I want you to meet Jenna Louise Potter.

Just one year ago, Jenna was running a successful portrait photography business in Hong Kong, generating about $300,000 a year as a solo entrepreneur. She had a big vision, but she was doing almost everything herself and wasn't sure how to scale beyond where she was.

Today, after one year inside Boldheart, she has doubled her revenue to $600,000, grown her team from two people to thirteen, stepped fully into her role as CEO, and recently took an entire month off to travel with her family while her business continued to thrive.

In this conversation, Jenna shares the mindset shifts, systems, and leadership decisions that made this transformation possible. We talk about hiring before you feel ready, documenting systems, letting go of control, and why investing in yourself often becomes the turning point that changes everything.

Because sustainable growth isn't about working harder.

It's about becoming the woman who can build a business that no longer depends on her every minute of every day. Yes, that’s you.

In This Episode:

How Jenna grew from $300,000 to $600,000 in annual revenue in just one year (04:22–07:32)Why surrounding yourself with women who think bigger changes what's possible (05:42–07:32)The hiring decision that transformed her business (08:21–11:48)How focusing on your Unique Brilliance creates exponential growth (11:48–14:27)Building a team of 13 and learning to let go of perfection (14:27–16:40)Why documenting systems became the foundation for scale (16:40–20:37)How getting her time back opened the door to an entirely new business idea (20:37–23:42)The mindset shift that helped her think beyond six figures (24:14–27:33)Growing a business across time zones and making Boldheart work from Hong Kong (27:33–31:20)How she took an entire month off while her business continued running (37:10–40:47)Jenna's advice for women who are ready to grow but afraid to let go (40:49–43:39)

Inspired Actions:

✨ Ask yourself what opportunities you're saying no to because you're still trying to do everything yourself.