Ep 31 - That Old Black, White, or Pango Peach Magic

In this episode, we delve into the theme of magic in human belief, particularly magical thinking and its impact on advertising and communication. The hosts explore Howard Luck Gossage's ideas on how magical thinking has been leveraged in marketing, juxtaposed with real-life examples from their own experiences in storycraft. We discussed the responsibility of using magical thinking ethically, the thin line between persuasion and manipulation, and how authentic storytelling can create powerful,...