Zero Proof, Full Flavour: Victoire Guglieri, Founder of Nasdrow, First Prize Seed CPG Category Winner: SIAL Summer Bonus Episode

Recorded live at the SIAL Food Innovation show in Montreal, Michael and Sylvain welcome Victoire Guglieri, Founder of Nasdrow and winner of the show's startup pitch competition. The Bordeaux-born entrepreneur pours her premium non-alcoholic ready-to-drink cocktails, including award-winning bestseller Scarlet & Co, while explaining why alcohol-free drinks shouldn't be boring. The trio explores why younger consumers are drinking less, the health and wellness trends driving the category, and the momentum behind Nasdrow's Quebec retail listings.