Carlo Stocco, Managing Director North America, and Naïla Bassin, Marketing Leader Canada, Andriani S.p.A., on Bringing Felicia Pasta From Italy to Canadian Shelves: Summer Bonus Episode

Michael LeBlanc and Dr. Sylvain Charlebois talk with Naïla Bassin, Marketing Leader Canada, and Carlo Stocco, Managing Director North America, both of Andriani S.p.A., live at the SIAL Food Innovation Show in Montreal, on launching Italy's fastest-growing better-for-you pasta brand Felicia in Canada. From the new London, Ontario plant to buckwheat, red lentil and green cauliflower SKUs, a NEXTY award, and why fibre is the next protein, it's a masterclass in growing a category rather than chasing it.