Martin Lavoie, CEO of Groupe Export Agroalimentaire Québec-Canada: SIAL Summer Bonus Episode

Recorded live at SIAL Canada in late April, Michael LeBlanc and Dr. Sylvain Charlebois welcome back Martin Lavoie, CEO of Groupe Export Agroalimentaire Québec-Canada, for their annual trade check-in. Lavoie unpacks the fallout from Liberation Day tariffs, the outlook for CUSMA renegotiation, and why Mexico is Quebec's top diversification target. Note: recorded before July's CUSMA deadline and the latest round of U.S. tariff actions against Canada — some ground has since shifted.