Bacon Bites and Big Wins: Cloé Helmond, Co-Founder of Les Brutes du Soya, on Quebec's Soy Opportunity: SIAL Summer Bonus Episode

Live from the SIAL Canada Food Innovation Show in Montreal, Cloé Helmond, Co-Founder of Les Brutes du Soya, joins Michael LeBlanc and Dr. Sylvain Charlebois minutes after winning the Start-up Scale CPG pitch competition. She unpacks the family soy farm behind Quebec's fast-growing TVP (textured vegetable protein) brand, new bacon bites and soy curls, six-dollar meal math, the health-aisle merchandising debate — plus the now-public Dans l'œil du dragon deal with dragon David Côté of LOOP Mission.