He tripled the family business in a year, and then the unthinkable happened with Julian Grasso

<p>His dad told him to make his own brother redundant. He did it. They didn&#39;t speak for 18 months.</p><p>Julian Grasso didn&#39;t inherit a business or get handed a stake. He walked out of a corporate 30-year plan, pitched his own parents to start something together, and turned one truck into a 35-truck waste and environmental services company, tripling it in the first year. </p><p>But going into business with the people who raised you comes with a cost the family photos never show. In this episode he&#39;s open about running the company as his parents&#39; boss, buying them out, the intervention where he had to ask them &quot;am I your son or your business partner,&quot; and the brother he had to let go. He also shares the stuff that actually built the business: why he backs himself into industries he knows nothing about, and why everyone plans for failure but no one plans for success.</p><p>If you&#39;re building something with family, or thinking about it, this is the one.</p><p><br></p><p>0:00 He pitched his own parents to start a business4:40 One truck to 35: how the business actually grew7:24 Why he chose his parents over a mate as co-founders10:26 The skill every founder needs: having the hard conversation13:33 Being your parents&#39; business partner and their son at once16:04 Lockdown, a newborn, and moving back in with mum and dad20:39 Everyone plans for the business failing. No one plans for it succeeding22:11 The food truck, the pressure, and his brother getting caught in it25:19 Buying his own parents out of the company31:45 The midlife crisis at 25 that sent him to a psychologist40:53 The intervention: &quot;am I your son or your business partner?&quot;48:01 Where his brother and his parents stand now</p><p><br></p><p>Connect with Julian - https://www.linkedin.com/in/julian-grasso-2a102354/</p><p>---------</p><p>See behind the scenes over at https://www.instagram.com/danmoussa_thirdwayadvisory/</p><p>Or Linked In - https://www.linkedin.com/in/daniel-moussa-thirdway/</p><p>And if you need help to find the hire that will completely change your business reach out over at https://www.thirdwayadvisory.com.au/</p><p>Hit follow wherever you&#39;re listening so you don&#39;t miss a single episode.</p>