The FPC Podcast

← The FPC Podcast13 feb · 32 min

Episode 27: Q&A with Harry Maitland, Founder & CEO of Vendi Tech

Episode 27: Q&A with Harry Maitland, Founder & CEO of Vendi Tech13 feb32 min

In this edition, we sat down with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure — closing the loop between brand awareness and real-world conversion.

Retail Media and DOOH are two hot sectors atm - and this is their lovechild

00:00 Introduction to Vendi and 'Industrial' Ad Tech

03:03 The Intersection of Out of Home and Retail Media

05:58 Vendi's Unique Business Model and Case Studies

09:00 Insights from the First Party Team

11:53 The Future of Out of Home Advertising

14:58 Consumer Psychology and Brand Engagement

18:02 Scaling Vendi's Operations

21:01 Potential Acquirers and Market Positioning

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