
← The FPC Podcast13 feb · 32 min
Episode 27: Q&A with Harry Maitland, Founder & CEO of Vendi Tech
In this edition, we sat down with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure — closing the loop between brand awareness and real-world conversion.
Retail Media and DOOH are two hot sectors atm - and this is their lovechild
00:00 Introduction to Vendi and 'Industrial' Ad Tech
03:03 The Intersection of Out of Home and Retail Media
05:58 Vendi's Unique Business Model and Case Studies
09:00 Insights from the First Party Team
11:53 The Future of Out of Home Advertising
14:58 Consumer Psychology and Brand Engagement
18:02 Scaling Vendi's Operations
21:01 Potential Acquirers and Market Positioning
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