Episode 29: Tim Rowe and the rapid evolution of ad tech infrastucture

Summary

In this episode, we discuss the evolving Adtech landscape, focusing on first-party data, cloud-native infrastructure, and innovations in streaming TV advertising. We explore how new technologies like containerised DSPs and attention measurement are shaping the future of digital advertising.

Chapters

00:00 Introduction to the AdTech Ecosystem

01:28 The Evolution of AdTech Infrastructure

03:53 The Rise of Containerised DSPs

07:34 AdTech Innovations in Live Streaming

09:53 Margin Compression in AdTech

14:32 Investing in Innovative AdTech Solutions

20:02 Technical Difficulties and Communication Challenges

21:00 Investment Convictions in Ad Tech

22:02 The Role of Bedrock in Ad Tech Innovation