Ross Freiman-Mendel – Networked Identity, Reusable Personas, and the Future of KYC

In this episode of The Future of Identity Podcast, I’m joined by Ross Freiman-Mendel, Head of Product Growth at Persona, to explore the shift from one-off, siloed KYC toward network-based and reusable identity products. Ross walks through Persona’s consumer and enterprise identity networks, including Reusable Personas, Persona Connect, and emerging work on Know Your Agent (KYA), and explains why redundant verification has become one of the biggest unsolved problems in identity. Our conversati...