Can vehicle personalization drive loyalty? | with Roger Lanctot of Strategia Now

In this podcast episode recorded live at the COVESA meeting, host John Heinlein interviews Roger Lanctot about how the automotive industry can leverage vehicle data to transition from a B2B to a B2C model, prioritizing driver personalization over data monetization to enhance customer engagement and loyalty.

Chapters:

0:00 Introduction to Vehicle Data and Personalization

1:12 Introducing Roger Lanctot

3:11 Personalization not Monetization

5:23 Engagement Strategies of New Automakers

6:27 Case Study: Chevy Equinox Connectivity Experience

9:57 The Cost of Customer Acquisition and Retention

12:11 Ensuring Privacy

14:47 Emerging Trends in Vehicle Diagnostics

15:45 The Evolution of Usage-Based Insurance

18:43 Real-Time Feedback and Driver Engagement