MS Now’s Membership Bet

Rebecca Kutler, president of MS Now, joins Dylan ahead of the network's first-ever DTC launch to unpack the philosophy behind its new membership community. She explains why MS Now is starting from strength: a top cable ranking, a digital business outpacing outlets like The Atlantic, and YouTube numbers beating ABC, NBC, and CBS News combined, and how that fuels a bet on “super fans” and “future fans” alike. Kutler also digs into new features like mindfulness content with Dan Harris and weighs in on why she refuses to call cable's future a decline.