
← The Higher Ed Marketer30 jun · 20 min
Being Distinct in a Crowded Market
Faith Leaders Mini-Series - Episode 252 (4 of 4)
In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.
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Dr. Drew Flamm, President of Grace College and Grace Theological Seminary, shares how Grace is leaning into execution, team dynamics, and the distinct identity of Winona Lake, Indiana, to build enrollment momentum. From reducing unnecessary meetings to using technology for human connection, Drew offers a practical look at how Christian colleges can stop chasing sameness and start making their local context a core part of their brand.
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What We Cover in This Episode
🔘Why execution matters just as much as strategy in enrollment growth.
🔘How creative marketing and operational discipline can strengthen each other.
🔘Why local community engagement can become a powerful differentiator.
🔘How technology can free teams to focus on human connection.
🔘What strong cabinet teams do to better support the president and institutional goals.
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