Trust and Leadership: An Entrepreneur’s Journey in Japan with Timothy Connor

Japan can look easy from the outside: huge buying power, world-class retail, and consumers who love quality. Then you try to sell there and discover the real barrier isn’t your product. It’s trust, context, and the unglamorous work most brands skip. We sit down with Timothy Connor, CEO of Synnovate, a bilingual and bicultural entrepreneur who has called Tokyo home for more than 30 years. Timothy shares how he went from learning Japanese and working in rural Iwate to building deep expertise i...