From Celebrity MUA to Beauty Founder | Nikki DeRoest

Nikki DeRoest has built a career around one core belief: beauty should enhance, not hide.

From working with some of Hollywood’s most recognizable faces to launching her own brand, she’s learned firsthand that success isn’t always linear. After walking away from her first company, Nikki had to rebuild from scratch—this time on her own terms.

In this episode, Nikki and Maeve talk about the realities of building a beauty brand, navigating setbacks, and why trusting your vision matters more than ever.

They get into:

The moment she knew she had to walk away from her first brand  What it really takes to launch in Sephora  Why most beauty products aren’t built for real life  Balancing artistry, business, and motherhood  The truth about “making it” in a creative industry This is a conversation about reinvention and doing things your way.