Taking Back Saturday: “We’re sports people. We like to score.”

I have a galaxy-brained theory that the most effective fundraisers in the country aren’t politicians or the heads of major foundations, but a pair of Atlanta-based college football bloggers. Two decades ago, Spencer Hall—best known as the creator of Every Day Should Be Saturday, a site covering college football with a mix of analytical skills and many inside jokes—decided to raise money for refugees in the Atlanta area. Hall had worked for a refugee services organization before pivoting to wr...