Sports Illustrated’s Emma Baccellieri on covering the changing world of women’s basketball.

One of the most fascinating sports business stories of the moment is the explosive growth of the WNBA. TV viewership is up dramatically, multiple teams sell out regularly, and stars like Caitlin Clark and A’ja Wilson have become household names. This year, the players’ union won a groundbreaking new contract, including their first-ever revenue share and a 4x jump in minimum salaries. The league’s recent surge in popularity has also brought new questions of access. The WNBA was the only major ...