MVP164: Brass Dragon Games - Building a Game Store Around People, Not Product

Opening a game store is easy to romanticize. Running one is where the real lessons begin.

In this episode, I talk with Trey MacCampbell, owner of Brass Dragon Games, about what he’s learned in the first seven months of running a tabletop game store. We cover why rent can’t be your biggest expense, how customers tell you what they want with their wallets, why going wide instead of deep matters early on, and what to do when inventory doesn’t move.

Trey also shares how Brass Dragon Games has built a welcoming culture around learn-to-play events, Dungeons & Dragons, Magic, Warhammer, Gundam, and a simple but powerful idea: focus on the customers, not just the stuff.

Links

https://brassdragongames.com/

https://eventforge.online/