
← The Marketing Boost26 feb · 33 min
Episode 27: How GiveKit Rebranded from Nonprofits HQ in Just 14 Days
Episode 27: How GiveKit Rebranded from Nonprofits HQ in Just 14 Days
Zac Brown returns to the show to discuss the bold transition from Nonprofits HQ to GiveKit. While the original name was SEO-friendly, it lacked brand recall and was difficult for customers to communicate. Zac explains how they executed a complete name and identity change in just two weeks, and why "moving fast and breaking things" remains a valid strategy for growing companies. Host: Leon Hitchens Linkedin: https://www.linkedin.com/in/leonhitchens/ X: https://x.com/leonhitchens Website...