#091 - Why Founders Keep Falling for These Marketing Myths

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In this reaction episode, Marissa breaks down viral marketing takes and exposes the hidden traps founders fall into when launching, scaling, or buying into a franchise. From trust assets to validation, from memorability to pre‑launch marketing, she unpacks why businesses struggle when they chase tactics instead of foundations.

This episode explores:

◼️ Why trust must exist before running ads

◼️ How memorability shapes brand performance

◼️ Why validation protects founders from costly mistakes

Timestamps:

00:00:00 - Introduction

00:00:11 - Ignoring Facts When Chasing the Dream