#092 - Why Agencies Can’t Handle Multi-Location Brands

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In this episode, Marissa breaks down why traditional agencies collapse under multi‑location complexity and why marketing suddenly becomes an operational challenge once your business scales beyond a few locations.

This episode explores:

◼️ Why multi‑location marketing becomes operational, not creative

◼️ Where agencies get stuck between HQ and local stores

◼️ How reporting complexity explodes with scale

Timestamps:

00:00:00 - Introduction

00:01:42 – Agencies Built for Campaigns, Not Systems