#096 - Real Estate Has A Branding Problem But It’s Not What You Think

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In this episode, Marissa breaks down why personal branding both strengthens and weakens real estate businesses, why many agencies accidentally become talent‑dependent, and how individual visibility can quietly erode long‑term scalability.

This episode explores:

◼️ Why agency branding gets overshadowed by agent branding

◼️ How personal brands create dependency inside agencies

◼️ Why inconsistent agent marketing fragments the brand

◼️ What scalable real estate brands do differently

Timestamps:

00:00:00 - Introduction