#090 - The Danger Of Relying On ONE Marketing Channel

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In this episode, Marissa breaks down one of the biggest hidden risks in modern marketing, the dependency businesses create when a single platform controls their entire growth engine. She unpacks why algorithm changes trigger panic, why comfort kills diversification, and why brands relying on one lead source are far more vulnerable than they realise.

This episode explores:

◼️ Why one platform dependency creates business vulnerability

◼️ How algorithm shifts instantly impact leads and revenue

◼️ Why Meta reliance traps multi location businesses

Timestamps:

00:00:00 - Introduction

00:01:42 - The Comfort Trap