The Hidden Barriers to Clinical Adoption with Amel Havkic | Ep 81

Why do so many promising MedTech companies fail even when the technology is strong, the funding is there and the product is compliant?

In this episode of the Med Device Cyber Podcast, Christian Espinosa speaks with Amel Havkic, founder of EvoMed Consulting, about the hidden barriers that prevent medical technologies from achieving real clinical adoption.

Amel explains why clinical adoption is often treated too late, how workflow friction can derail an otherwise strong product and why the founder’s greatest strength can sometimes become the company’s biggest strategic blind spot.

The conversation also explores the KOL trap, the cost of forcing behavior change inside already overstretched clinical environments and why cybersecurity, reimbursement, usability and implementation cannot be treated as separate problems.

In This Episode

01:08 Amel Havkic and VivoMed Consulting02:41 Why 75% of MedTech companies fail04:43 Clinical adoption, fundability and founder blind spots07:23 Why one solution must satisfy many stakeholders09:42 Economic viability and implementation friction12:37 The hidden cost of changing clinical behaviour15:43 The KOL trap and why pilots can mislead18:46 Alarm fatigue and real-world clinical environments20:46 Christian’s introduction to medical-device cybersecurity23:04 Why cybersecurity deficiencies derail submissions27:49 Building the right team around a MedTech founder32:38 Authenticity, intuition and choosing the right partners37:17 Why being human may become a superpower in the age of AI

Check out Amel Havkic’s LinkedIn here.

The Med Device Cyber Podcast is brought to you by Blue Goat Cyber, cybersecurity experts providing essential security solutions for the medical device industry. Learn more by visiting https://bluegoatcyber.com.

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Christian Espinosa is the CEO and founder of Blue Goat Cyber.

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