Kristin Banta on Defining Creative Point of View, Storytelling Events, and Finding the “Why”

Host Michael Coombs interviews Kristin Banta, founder of Kristin Banta Events, about being named one of the most influential event professionals of the past 25 years and how her 23-year journey evolved from learning weddings from scratch to producing premieres, immersive brand events, and corporate work. Banta explains she broke from traditional weddings by first mastering the rules, then reshaping them around a clear point of view, and advises creatives to define what they uniquely bring and...