15 Minute Masterclass: 3 Ways for British Brands to Succeed in America with Thea Green MBE, Beauty Entrepreneur and Founder of Nails.INC

This week Jo sits down with Thea Green MBE, founder of Nails INC. and Holler & Glow, to share three ways British brands can succeed in America. First, Thea says distribution is your best advert: focus on one key retail partner where you’ll get strong visibility, prove performance with clean data, and consider short-term exclusivity rather than spreading thinly across multiple retailers with poor shelf placement. Second, because it’s hard to outspend US corporates on advertising, she advis...