How to Build a Marketing Strategy That Actually Connects to Revenue

Most marketing strategies don’t fail because of poor execution. They fail because they were never tied to revenue in the first place. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how to build a marketing strategy that moves beyond activity and directly drives business growth. This is a practical, no-fluff approach to aligning marketing with what actually matters: pipeline, conversions, and revenue. You’ll learn why the disconnect between marketing and sales is th...