The Travesty of the Cupcake Shop

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There is a reason so many therapists are exhausted, resentful, financially anxious, and quietly fantasizing about leaving the profession altogether.

And it's not because they "aren't good at business."

It's because most therapists are trying to run their private practice like a cupcake shop.

In this sharp, disruptive, and deeply clarifying episode, Tiffany unpacks one of the biggest misunderstandings therapists have about the work they do—and why it's leading directly to burnout, overwork, low fees, and emotional collapse.

Because therapy is not a commodity.

You are not selling cupcakes.

You are not selling a cute, inexpensive, endlessly reproducible product designed for mass consumption.

You are offering highly specialized, relational, psychologically sophisticated work that changes lives.

And yet therapists continue to price, market, and emotionally position themselves as if they are competing in a bargain marketplace.

The result?