How to Turn Your Creator Business Into an Empire | Ben Greenfield | 142

Many creators dream of building an empire, but how many actually pull it off while still making time for family and personal passions?

That's what I wanted to dig into with Ben Greenfield. He’s been podcasting since 2008 and has built a massive personal brand around health and wellness. But what really fascinated me is how he's leveraged that brand to launch not just one, but two other businesses that are scaling to entirely different levels: a supplements company and a revolutionary health tech platform.

I sat down with Ben to break down his entire revenue pie, his strategies for growing multiple companies, and how he keeps his personal brand from becoming the bottleneck in his rapidly expanding empire.

If you've built a creator business and are wondering what it would take to turn it into something much bigger, I think you'll get a lot from this episode.

Timestamps:

00:00 Introduction

01:12 The early days of podcasting

03:00 Early revenue and online ventures

04:15 The lightbulb moment: Scaling IP online

05:59 Mapping out Ben Greenfield Life revenue

06:33 Audience and platform scale

07:31 Podcast revenue breakdown