The $10 Offer That Made $750,000 | Shawn Blanc | 141

I recently sat down with Shawn Blanc, a creator I've known for years, to talk about what it takes to keep reinventing yourself and your business over a long career.

Shawn has spent the last 15 years building and evolving his business, from an ebook and sponsorships to his flagship Focus Course, masterminds, retreats, and eventually a completely new direction.

In this episode we discuss what Shawn calls “the burden of opportunity”, how to decide which opportunities are worth pursuing, and what happens when you realize the thing holding your business back might actually be you. Shawn also shares how he knew it was time to move on from the business that had built his career, and how that decision ultimately led to one of the biggest breakthroughs his business has ever had.

If you're building a creator business and thinking about what the next version of it should look like, you'll get a lot out of this conversation.

Timestamps:

01:13 Early Days: From Apple Blogger to Product Creator

04:35 First Product Launch

13:00 The "Bling Ding": $100K in a Week

20:37 The Burden of Opportunity: How to Say No

30:00 Business Stagnation

35:45 The Power of Community

45:40 The Pivot